Hunter.io is an invaluable tool for validating whether email addresses are deliverable. It determines if a mailbox does actually exist.
Why would you need to know this?
Your SugarCRM database will have many contacts and leads created manually, from web forms or imported from your previous CRM. Many of these email addresses are invalid due to people changing job roles, human error or spam.
Checking the email validity will help you in these key areas:
1. Contact Data Cleanse
En mass, you can validate your entire SugarCRM database with our integration to Hunter. With each contact, Hunter will return an email status for every contact. This data is fully reportable which you can then leverage to cleanse your database. Typically, an invalid email address from a historical business contact would indicate that they no longer work there. Use this to your advantage as an action to review that contact/lead on LinkedIn to see if they have switched employers – there’s a good chance there could be an opportunity.
2. Creating new Contacts & Leads
Whether creating contacts and leads manually or automatically (i.e. from web forms online), our integration will present the email status to your CRM users to help them instantly understand if they have an invalid email address.
3. Improve your IP and Domain reputation scores.
If you’re sending email marketing campaigns today or plan to in the future, you’re going to need this tool to ensure you have maximum mailbox penetration (and thus more open and click-through rates). Repeatedly sending emails to servers where the mailbox no longer exists will harm your IP and domain reputation. It can even get your day-to-day business email blacklisted. Ensuring that your CRM contacts which this integration has marked as “Invalid” do not enter your distribution list will help take care of that problem.
Notes
You’ll need a Hunter.io subscription in order for your Sugar instance to communicate with their service. They have monthly and annual subscription plans.
